Magic Oven was founded in 1997 by Tony and Abby Sabherwal. After
years in the restaurant industry, the husband and wife team were
committed to offering Torontonians healthy pizza with fresh, local
and organic ingredients, free of additives and preservatives, as well
as providing pizza for customers with special dietary needs.

The business was so successful that in 1999 they opened Cafe Next
Door, literally next door to the Magic Oven on Broadview. In addition
to offering breakfast, lunch and dinner the cafe also serves a
popular weekend brunch. At the same time, they began Magical
Catering, offering their healthy and delicious food for parties,
corporate events and more.

Tony and Abby's passion for good food, good service and great staff
and customer relations fuelled the success of the Magic Oven chain.
With 6 locations across the city, Magic Oven has a staff of 75 people
who work in self-managing teams and reflect the overall commitment to
quality and customer service. The people of Magic Oven have always
been an integral part of its success - they are creative,
hard-working team players who thrive on challenge and learning. As an
equal opportunity employer, Magic Oven enjoys a staff turnover that
is significantly lower than the industry average.

Magic Oven is the winner of NOW Magazine's Reader's Poll for Best
Pizza, Best New Restaurant, and Favourite Lunch Place. As well, Magic
Oven was featured on the cover of the Canadian Pizza Magazine, and
Foodservice and Hospitality Magazine billed it as "The Innovator" in
its Pizza Section.

The chain has also received coverage from:

- CityTV
- Rogers Cable
- As The World Turns
- National Post
- Toronto Star
- Toronto Life
- Cheap Eats
- WHERE Toronto
- Globe and Mail
- CBC Television
- Entertainment Tonight
- Breakfast Television
- FoodTV Canada
- Rogers Daytime
- Toronto Dining
- Patron Picks
- Get Stuffed in Toronto
- Vitality Magazine
- TasteTO.com

Tony and Abby also ensure that their business gives back to the
community. Magic Oven has been associated with Tour for Kids, Feast
of Fields, the United Way Walk and the Riverdale Share Community
Concert. Magic Oven has always been a supporter of The Toronto East
General Hospital and has donated thousands of dollars by way of
product, services and donations.

Magic Oven has been a participant at the Taste of Danforth and the
Liberty Village Give Me Liberty party.

Love People. Use Things. Eat Pizza.